Tiger Brands: Tastic
Client
Tiger Brands
Year
2023
Tastic masterbrand campaign for Tiger Brands — building the Tastic brand through hero content and integrated storytelling.
Overview
Tastic is Tiger Brands' rice brand. This masterbrand campaign builds the Tastic brand through hero content and integrated storytelling across broadcast and digital.
Challenge
Elevating the Tastic masterbrand while staying true to the product and connecting with South African audiences.
Idea
Bring the Tastic brand to life through premium hero content that works across TV and digital, establishing a clear masterbrand presence within the Tiger Brands portfolio.
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