Add a Twist
Client
Tiger Brands
Year
2023
An umbrella platform spanning multiple Tiger Brands products, bringing cohesion and innovation to a diverse portfolio through integrated campaign storytelling.
Overview
Add A Twist is an umbrella campaign platform unifying Tiger Brands' diverse portfolio, creating cohesion across multiple product lines through integrated storytelling that works across broadcast, retail, and social channels.
Challenge
Bringing coherence to a multi-brand portfolio without diluting individual product identities. The challenge was creating an overarching narrative that felt natural, flexible enough to accommodate different product categories, and compelling enough to drive retail impact.
Idea
Position the innovation and personality within Tiger Brands' product DNA as the unifying theme. Each product gets its moment, but under a cohesive creative umbrella that celebrates the brand's spirit of making everyday moments better through product excellence.
Results
Details available on request.
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