Rewards — Upgrade Campaign
Client
Absa
Year
2022
A campaign suite for Absa Rewards — celebrating the upgrade to the programme with a set of character-driven executions featuring Skafthini and Superhero personas, built for TV and digital platforms.
Overview
Campaign content for the upgrade to Absa Rewards — a loyalty programme refresh communicated through a set of character-driven executions built for TV and digital distribution.
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