UCL Trophy Tour
Client
Heineken
Year
2023
Bringing the UEFA Champions League trophy to fans worldwide through a Heineken-sponsored tour featuring football legend Bastian Schweinsteiger, celebrating the sport's greatest moment.
Overview
Heineken x UEFA Champions League Trophy Tour brought the sport's most coveted prize to football fans worldwide, leveraging football legend Bastian Schweinsteiger as the face of a multi-market experiential and broadcast campaign.
Challenge
Creating authentic fan moments at scale across multiple markets while managing the logistics of a traveling trophy tour. Balancing the grandeur of the trophy with intimate, shareable moments that translate across broadcast and social platforms.
Idea
Position Bastian Schweinsteiger as the gateway for fans to connect with the trophy — turning legendary athlete presence into genuine emotional moments. Capture the journey itself as the content, creating a narrative arc that spans markets and media.
Results
Details available on request.
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