Social Screen
Client
Heineken
Year
2023
A dynamic social-first content engine for Heineken, designed to maintain brand presence across digital platforms with high-frequency, high-quality assets.
Overview
Social Screen is a dynamic social-first content engine for Heineken, designed as an always-on production pipeline that maintains consistent brand presence across digital platforms with high-frequency, high-quality assets.
Challenge
Maintaining creative freshness and platform-specific optimization at scale while delivering content at the velocity required by social media channels. Each platform demands unique formats, timing, and messaging strategies.
Idea
Build a production system that separates hero content creation from rapid-turn social adaptation. Develop asset templates and workflow optimization that allows a lean team to produce large volumes of platform-native content without diminishing creative quality.
Results
Details available on request.
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