Ingram's TVCs
Client
Ingram's
Year
2023
A suite of 20-second TVCs for Ingram's skincare range — masterbrand and product-specific cuts for Tissue Oil and Moisture Plus, celebrating the brand's trusted heritage in South African homes.
Overview
A suite of 20-second TVCs for Ingram's skincare range — covering the masterbrand and individual product lines including Tissue Oil and Moisture Plus. Ingram's is a heritage South African skincare brand trusted across generations.
Idea
Lead with warmth, skin, and quiet confidence. Each cut celebrates the product's specific benefit while reinforcing the masterbrand's trusted, caring positioning — shot to feel intimate and real.
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