Disney+ Launch South Africa

Client

Disney+

Year

2022

Bringing Disney+ to South Africa with a launch campaign that spoke to local audiences — hero content, talent partnerships, and social-first moments that made the arrival of the streaming service feel like an event for the whole country.

Overview

Disney+ launched in South Africa in May 2022, and the local market needed a campaign that felt both globally premium and locally relevant. We produced launch content, talent-led moments, and social activations that welcomed South African audiences into the Disney+ universe.

The Challenge

A global streaming launch can feel generic. The brief was to make Disney+ feel like it had always belonged in South Africa — with local voices, cultural nuance, and moments that sparked conversation and sign-ups.

The Idea

Lead with emotion and familiarity: use beloved Disney, Marvel, and Star content as the hook, but frame the launch through South African talent and occasions. Create hero films for broadcast and digital, plus a steady drumbeat of social content that kept the launch top of mind.

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