Denim — Character Portraits
Client
LEGiT
Year
2016
A series of character-led Instagram portrait videos for LEGiT's denim range — each featuring a distinct young South African woman, styled and shot to bring the brand's denim identity to life across social platforms.
Overview
A series of character-led portrait videos for LEGiT's denim range, built natively for Instagram. Each short film places a distinct young South African woman centre-frame — styled, confident, and moving.
Idea
Eight characters. Eight expressions of the same brand. Each portrait keeps it simple: person, denim, attitude. Shot and edited to feel native to the Instagram feed rather than lifted from broadcast.
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