Rex vs Thando
Client
Black Cat
Year
2024
A high-energy campaign for Black Cat Peanut Butter—high in energy, high in fibre—featuring Rex vs Thando in a playful battle that brings the brand's personality to life.
Overview
A high-energy campaign for Tiger Brands' Black Cat Peanut Butter—high in energy, high in fibre—featuring Rex vs Thando in a playful battle that brings the brand's personality to life.
The Challenge
To position Black Cat Peanut Butter as a fun, energetic choice while communicating its key product benefits: high in energy and high in fibre.
The Idea
"Rex vs Thando" — a versus-style campaign that pits Rex (the dog) against Thando (the human) in a light-hearted face-off. The creative leverages the brand's iconic Black Cat mascot and bold red-and-yellow identity to cut through in broadcast and digital.
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