Oh My Goodness
Client
All-Gold
Year
2024
A vibrant campaign celebrating All Gold tomato sauce—crammed full of real tomatoes, with no preservatives, colourants or thickeners. Fresh from the farm.
Overview
A vibrant campaign celebrating All Gold tomato sauce—crammed full of real tomatoes, with no preservatives, colourants or thickeners. Fresh from the farm.
The Challenge
To reassert All Gold's position as South Africa's favourite tomato sauce by emphasizing its natural ingredients and heritage.
The Idea
"Oh My Goodness" — a campaign that puts the tomato front and centre, showing that All Gold is crammed full of real tomatoes. The creative connects the product to its farm origins, with lush imagery of tomato vines, sun-drenched fields, and the iconic bottle built from stacked tomatoes.
Let's create something worth watching.
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