The Game Plan
Client
Heineken
Year
2024
Social content series celebrating real hardcore fans and the game plan behind the perfect match-day experience — delivered in 1:1, 4:5 and 9:16 formats built for every feed.
Overview
The Game Plan is a social-first content series for Heineken built around fan culture and match-day rituals. Shot and edited in multiple aspect ratios — 9:16, 4:5, and 1:1 — the content was designed to feel native to every platform and every feed.
Idea
Real fans. Real game plans. The content leans into authentic fan behaviour — the preparation, the rituals, the moments that make watching sport feel like a shared experience. Heineken as the thread running through it all.
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Let's create something worth watching.
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