ChatBanking on WhatsApp
Client
Absa
Year
2018
Launch campaign for Absa's pioneering ChatBanking on WhatsApp service — making banking accessible through the platform South Africans already use daily.
Overview
ChatBanking on WhatsApp represents a paradigm shift in South African mobile banking, bringing essential banking services to the platform where millions of South Africans already communicate daily. We produced a launch campaign that positioned this innovation as a natural, accessible evolution of banking, eliminating the friction between intention and action.
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